Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

《Designing the Brand Experience》是一本汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服务、科技、交通、生活用品等领域，精选100多个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。

New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. First published in 1971, this title is used universally ever since. It provides access to lessons from distinguished typographers around the world through Web site. More than 250,000 are sold.

Test takers preparing to take the GRE (Graduate Record Exam) must command a high-level vocabulary to achieve a high score. This book is designed to teach the definitions of 800 words often appearing on the GRE while also familiarizing test takers with how the words are generally used in context. The book opens with a pretest that serves as a diagnostic, then presents the word l...(展开全部)

[美]乔治·莱考夫（George Lakoff） ●世界知名语言学家和认知科学家，“认识语言学之父”，认知科学和认知语言学的创始人之一。 ●加州大学伯克利分校认知科学和语言学特聘教授，圣塔菲研究所科学委员会委员，国际认知语言学协会主席，认知科学学会理事会成员。曾在哈佛大学和密歇根大学任教，曾担任斯坦福大学行为科学高级研究中心研究员。 ●著述颇丰，其中《我们赖以生存的隐喻》被译成几十种文字，在各国语言学界广为传述；《道德政治》是霍华德·迪安参加2004年美国总统大选时使用的竞选指导手册；《别想那只大象》则被认为是美国进步派的基本指南。

弗朗西斯·福山（Francis Fukuyama），日裔美籍学者，哈佛大学政治学博士，现任美国斯坦福大学弗里曼斯伯格里国际问题研究所奥利弗·诺梅里尼高级研究员，此前曾任教于约翰·霍普金斯大学尼兹高等国际研究院、乔治·梅森大学公共政策学院，曾任美国国务院政策企划局副局长、兰德公司研究员。著有《历史的终结与最后的人》《信任》《政治秩序的起源》等。曾三次入选《外交政策》“全球百大思想家”。

Increasingly, the demands of identity direct the world's politics. Nation, religion, sect, race, ethnicity, gender: these categories have overtaken broader, inclusive ideas of who we are. We have built walls rather than bridges. The result: increasing in anti-immigrant sentiment, rioting on college campuses, and the return of open white supremacy to our politics. In 2014, Franc...(展开全部)

Josh Clark是设计咨询公司Big Medium的创始人，专注于互联网设计领域，曾与TechCrunch、TimeInc等多家知名媒体品牌合作打造世界一流的移动互联体验。Josh曾著有四部书籍，其中包括移动设计领域最为著名的《触动人心：设计优秀的iPhone应用》（Tapworthy: Designing Great iPhone Apps，O’Reilly，2010）。此外，Josh还在世界各地进行讲演，主题涉及数字化界面设计的方方面面。Josh曾于1996年发明Couch-to-5K（C25K）跑步日程表，帮助数百万人进行了有效的运动和练习。无论是对健身，还是对用户体验设计，Josh都有相同的座右铭：“No Pain, No Pain”（轻松高效，大家开心）。

Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.