Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five...(展开全部)

《Designing the Brand Experience》是一本汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服务、科技、交通、生活用品等领域，精选100多个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。

《Designing the Brand Experience》是一本汇聚全球品牌设计个案和创作理念。本书以商业性、实践性、案例性为基点，结合餐饮、服务、科技、交通、生活用品等领域，精选100多个具代表性的项目，从品牌定位、视觉设计、形象深化推广策略等方面，将设计方案与品牌理念相结合，叙述新兴品牌在市场经济中吸引眼球，以及经典品牌在竞争中长盛不衰的奥秘。

`Review from previous edition deserves a garland . . . the most concise and exhaustive study of the English language' Spectator `such a pleasure to read and so straightforward in its explanations that one concedes all one's errors and aberrations with good grace' Keith Waterhouse, Good Book Guide --This text refers to an out of print or unavailable edition of this title.

New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. First published in 1971, this title is used universally ever since. It provides access to lessons from distinguished typographers around the world through Web site. More than 250,000 are sold.

New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. First published in 1971, this title is used universally ever since. It provides access to lessons from distinguished typographers around the world through Web site. More than 250,000 are sold.

We are living in a globalized world of brands. You're even branded when you're wearing Levis jeans, holding a Starbucks coffee mug and strolling with Calvin Klein's sandals. Regardless of age, position and the business we get involved in, all of us need to understand the issue of branding. In the world of branding the concept of identity has long been the centre of attention. B...(展开全部)